One Boutique, A Whole Rolex World


Inside the Fourtané Rolex Boutique, the visitor is enveloped in an atmosphere inspired by water and the sea, evoking the essence of Rolex, known worldwide as the inventor, in 1926, of the Oyster, the first waterproof wristwatch.

One of a kind Rolex Boutique

Designed in Switzerland with San Diego’s maritime history in mind, an illuminated, custom-sculpted aqua wall draws the eye with its gently undulating wave motif, while wood flooring and tables with soft rounded edges evoke a well-appointed yacht.

The new Rolex space will offer an impressive setting for visitors to discover a wide variety of Rolex wristwatches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine tradition, prestige, and technology with precision, peerless reliability, and style suited to every occasion.

The Deepest Dive Exhibit

The dedicated exhibit space, “The Deepest Dive”, focuses on the only two successful manned expeditions to the bottom of the Mariana Trench in the Pacific Ocean.

There are two videos, the first of which highlights the 1960 bathyscaphe Trieste dive to the Mariana Trench, the earliest manned dive to the deepest-known point of the world’s oceans. This expedition was equipped with an experimental Oyster model, the DEEP SEA SPECIAL, attached to the hull of the vessel.

The second video features the 2012 historic DEEPSEA CHALLENGE expedition in which filmmaker and explorer James Cameron made a historic solo dive to the bottom of the deepest point in the Marina Trench, Challenger Deep. An experimental divers’ watch, the Rolex Deepsea Challenge, accompanied this expedition on the submersible’s robotic manipulator arm. The exhibit will also display a selection of timepieces showcasing Rolex’s expertise in divers’ watches as the result of decades of collaboration with diving professionals.