The Fourtané Rolex Boutique Experience


Fourtané is pleased to present its first Rolex Boutique in San Diego, California. Located within Fashion Valley, the new Boutique features custom-designed elements paying homage to San Diego's rich maritime history and Rolex's ongoing commitment to exploration and the oceans.

A Family Owned Tradition

A family owned business since 1950 and Official Rolex Jeweler, Fourtané brings the same hard work and integrity established by owner Josh Bonifas. As a leading expert in the industry, Fourtané brings our personal approach, knowledge, and passion to the San Diego market.

A Deep Sea Experience

“This will mark my family’s return to the city after 35 years in Carmel. The store was designed in Switzerland with San Diego’s maritime history in mind. It has been a lifelong dream to showcase
Rolex watches in such a unique setting. The nautical-inspired details and historical Deep Sea experience will attract Rolex enthusiasts who are visiting San Diego from around the world.”
– Josh Bonifas, owner

An Impressive Boutique

The boutique offers an impressive setting for visitors to discover a wide variety of Rolex wristwatches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine tradition, prestige, and technology with precision, peerless reliability, and style suited to every occasion.