First established in 1950, Fourtané Jewelers has since become a premier destination for those seeking an exclusive shopping experience in Carmel-by-the-Sea. The store is renowned for its curated selection of fine estate jewelry and both new & historically important vintage watches, yet it maintains the personalized, friendly atmosphere one would expect from a family-owned business.

A Luxurious Customer Experience

The newly remodeled Fourtané Rolex showroom in Carmel-by-the-Sea offers an unsurpassed setting clad in sophistication for visitors to discover the Rolex collection. Aqua glass wall, elegant wood cabinets with bronze detailing, Crema Marfil marble flooring- a custom-sculpted Venetian plaster rendition of the iconic Bixby Creek Bridge in Big Sur - all set the scene for a luxurious customer experience.

Contact Us

Evoking the Essence of Rolex

Designed in Switzerland and inspired by Monterey Peninsula motorsports, the impressive new showroom evokes the essence of Rolex, known worldwide as the inventor, in 1926, of the Oyster, the first waterproof wristwatch. We invite you to visit our showroom in Carmel-by-the-Sea for a unique and personalized experience to discover the wide variety of Rolex wristwatches.

"We want to be the first in the field and Rolex should be seen as the one and only-the best." - Hans Wildorf